Innovist

Beauty & Personal Care House of Brands

As social media and access to vendors became easier, and funding became available, there came a glut of products with great stories but no focus on quality. Rohit felt that consumers were being left out, and personalization was the answer, he felt. With Onesto, Chawla leans into personalization for the customer and focuses on the product. This tech and data-driven approach enable hyper-personalization for consumers, getting them exactly what they want.